Our Vision

Our Vision

Our company vision is to be an innovative reference point for Web 3 and traditional businesses by backing a blockchain-based community token $HBEAN with a tangible agricultural commodity to bring value to the blockchain infrastructure, enrich the lives of millions of community members, and bring the consumer coffee industry on the blockchain first.

Our Why

The large majority of people bumped into Web 3 or blockchain-based technologies through crypto or NFT trading. We believe this is not the best way for the general public to start the Web 3 journey. The status quo is inevitably slowing down the mass adoption of blockchain-based technologies/business models but also runs the risk of giving the industry an unnecessarily/unfairly bad reputation (mostly due to high barriers of entry and lack of safety awareness). It is human cognitive nature to associate bad experiences with all things related to that experience, it is justifiable for people to quit Web 3, crypto, or blockchain-related products after suffering material losses. This is what made us so adamant that we need a vehicle everyone can understand and benefit from using to bring the general public to Web 3, to the blockchain.

Our How

We are building Hyper Café into a decentralized ecosystem where different NFT communities globally can grow to be ambassadors for blockchain-based technologies, decentralized governance, and coffee ethos. At the same time, they get access to exclusive adventurous experiences (march in uncharted territories, etc.), educational seminars (roasting & brewing courses, etc.), tasting-packed workshops (cupping sessions of mini-batches, etc.), and a wide variety of members-only products (coffee utensils, collaborative lifestyle fashion, etc.) and services (merchandise customization and $HBEAN acceptance partnering businesses' services).